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Pro-Link Realty

Overview

Pro-Link Realty offers buyers and sellers full brokerage services in both residential and commercial, with talented and experienced agents licensed in Iowa, Nebraska and South Dakota.  Since its start in February, 2008, Pro-Link Realty has grown to be one of the top performing real estate companies in the Sioux City market.

The Situation

In the Fall of 2007, Kyle Kelly of Kelly Property Advisors contacted J.D. Gordon Advertising to help determine the feasibility of creating a new residential and commercial real estate brokerage firm.  They knew the Sioux City market was already saturated, but believed they had a vision for a better real estate firm.  They engaged JDG to help develop that vision into a strong, viable reality.

JDG’s objectives for Pro-Link Realty were:

  • Conduct market, competitor and brand analysis to determine a unique position to carve out for Pro-Link Realty.
  • Create a strategic plan for brand identity, launch and ongoing marketing
  • Develop a brand that conveys Pro-Link’s vision of being innovative, connected and cutting edge, and carry out this brand across all marketing, advertising and public relations efforts.

As part of these efforts, JDG:

  • Developed name, positioning statement and tagline
  • Created a logo, letterhead, business card, envelope, note cards, mailing labels, website graphic elements, email header and building signage
  • Created relevant sales materials, including a folder, note cards, agent sales sheets, agent direct mail and yard signage
  • Developed integrated launch campaign of company and individual agent print, direct mail and digital.
  • Developed launch public relations program, including press releases, media interviews and in-depth regional magazine article.

Results

When Pro-Link Realty launched in February of 2008, they had three realtors, a broker-manager and broker-owner.  Pro-Link met with immediate success and quickly climbed in the tri-state Multiple Listing Service rankings.  Not only did buyers and sellers believe in Pro-Link’s brand promise, but other realtors were attracted to Pro-Link’s innovative approach to working with customers, dynamic sales support system and marketing efforts.  As of February of 2010, Pro-Link now counts 11 realtors, a broker-manager and broker-owner on its growing staff.

Pro-Link’s results are compelling, especially in a down real estate market:

  • Total volume sold for the first three quarters of 2009 is 203% of that in first three quarters of 2008.
  • Total commission generated for sold property in the first three quarters of 2009 is 167% of that in the first three quarters of 2008.
  • Average units sold for the entire Multiple Listing Service is down -9.30% for 2009 as compared to 2008.  Pro-Link Realty is 36.67%.
  • Average volume sold for the entire Multiple Listing Service is down -5.02% for 2009 as compared to 2008.  Pro-Link Realty is up 81.23%.
  • Average days on market of sold residential properties for the first three quarters of 2009 for Multiple Listing Service is 79 days.  Pro-Link Realty’s is 67 days.

JDG was able to take the client’s vision and strategically develop and carve out the perfect niche for Pro-Link Realty. Despite launching in what has proved to be the historically worst economic housing period in the U.S., the integrated advertising, marketing and public relations strategy for Pro-Link’s brand is not only resonating in this market, it is thriving.