Cy Wakeman is a dynamic, well-respected consultant, leadership coach and national keynote speaker who works with individuals and organizations wanting to thrive in difficult times by discovering new solutions to old problems.  Cy has worked with a wide variety of industries that have found her guidance to be key in their successful planning and implementation of new programs and systems.

The Situation

Cy Wakeman approached JDG back in 2005 with the task of rebranding her identity to better reflect her professionalism and help her successfully grow her national reputation and stature.

JDG’s objectives for Cy Wakeman were:

• Develop a brand that captured all the spirit, energy, expertise and excitement Cy brings to the individuals and organizations with whom she speaks, consults and coaches.
• Carry out that new brand across her sales materials, website, digital media and product packaging.
• Utilize social media to maximize Cy’s presence and reach

As part of Cy’s new brand, JDG:

• Created a new logo, letterhead, envelope, business card, and general use card
• Developed a new interactive website complete with her blog, media page featuring audio, video, print and web articles, photos and upcoming events, testimonials, program information and a shopping area
• Created new program materials including one sheets and a PowerPoint presentation template
• Designed and manage Cy’s e-newsletter
• Created her product packaging
• Established Cy on various social media networks

Results

Cy’s brand is now bold and definitely more reflective of the dynamic energy and innovative, smart thinking she brings to her clients.  From her logo to her website to her presentation materials to her product packaging, Cy’s look is consistent and breaks through the clutter.

Since the launch of her new JDG-created website in March of 2008, Cy’s visitor statistics have steadily been on the rise, with a growth rate of 58% over the last 14 months.  64.54% of her visitors are new to the site.  In addition, her return visitors remain steady, due in part to her e-newsletter, Reality Check and her blog.  In the months she has blasted her e-newsletter, Cy has enjoyed a 25.8% spike in website visits.  New visitors to her website can easily join Cy Nation and begin receiving her e-newsletter, too.  Since the introduction of her blog to the website, it has quickly become part of the top content viewed.  Her activity on LinkedIn, twitter and facebook has proven successful in drawing traffic to her website, too, with all three social mediums now being her top referring sources. 

As a result of her brand, website and utilization of social media, JDG has helped Cy Wakeman bring her reality-based leadership message to the national stage in a vibrant professional manner, enabling her to grow her client base and name recognition.  JDG continues to help Cy find ways to stay in front of and in touch with her audience.