November 16, 2008
J.D. Gordon Adds Media Director & Business Development Director

J.D. Gordon Advertising has expanded its firm with the addition of Jan Swanson as media director and Mark Charlson as business development director -- two newly created positions to meet its growing clients’ needs.

Swanson is a local advertising leader with 20 years of experience in media buying and advertising. In her new position she is responsible for planning the use of specific media, company research and working with the creative team to serve clients.

Swanson most recently coordinated media for Blue Earth Marketing. She handled advertising for Chesterman Coca-Cola Company and previously handled media buys for Mach II Marketing, Media Concepts and Rochester, Rossiter & Wall. She began her career in advertising as traffic director at Cardinal Communications.

A past president of the Sioux City Advertising Federation, Swanson was awarded its Silver Medal lifetime achievement award. She served on the board of the 9th District of the American Advertising Federation (AAF) for eight years, served three terms on the National Council of Governors of the AAF and was a three-year member of its National Addy committee. Swanson attended Wayne State College where she majored in English.

As business development director, Charlson generates new business leads and prospects, maintains the new business database, researches and constructs reports on selected prospects/industries/products and assists with new business proposals and pitches.

Charlson most recently worked at Federated Insurance in Ponca, Neb., where he attained "Chairman's Council" status and awards for performance. He previously spent 10 years at Gateway Inc., where he won numerous sales honors as a senior manager, marketing manager and competitive analyst.

A graduate of South Dakota State University, Charlson also served in the U.S. Navy.

Founded in 2002, J.D. Gordon Advertising is a full-service adverting agency specializing in building strong relationships between businesses and their consumers. Services include strategic planning, market research, design, copy, website design and development, media buying, public relations and event planning.

FOR MORE INFORMATION CONTACT:
Cheryle Power
JD Gordon Advertising
1714 Summit Street
Sioux City, IA 51105
712-255-5882
cheryle@jdgordonadvertising.com