J.D. Gordon's work is being featured in a remarkable new LogoLounge project, "Animals and Mythology", the second book in the new Master Library series.



The LogoLounge Master Library series will form the deepest, densest, most highly focused collection of logos organized by category ever. The total collection will include Initials & Crests, Animals & Mythology, Typography, People, Shapes & Symbols, Nature & Food, and Arts & Culture.



Below is the Milehog logo chosen for inclusion in "Animals and Mythology”.



Thank you to all of our clients for letting us create such high quality work.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Solidifies user loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

For many businesses, large and small, when times get tough the first part of the budget to get cut is the marketing budget. In some cases these cuts are justified, but in most cases it can be a mistake. Using your marketing resources now will give you an opportunity to grow your business significantly when times are better.

A slow economy is the perfect time to make potential customers aware of your company through aggressive, yet relevant marketing. History has shown that companies who do this during slow times are the first to emerge when the economic tides are turned. When customers are ready to buy, they will buy from those companies that they have heard from regularly.

Check out the latest and greatest J.D. Gordon :30 spot. Created exclusively for Fridays On The Promenade it's the first in a series of three. When developing the spot JDG wanted to create something quirky and different that would catch people's attention. Boy, does it accomplish that. With just one listen you'll be singing Stayin' Alive all day long. Check it out on the J.D. Gordon Facebook page and keep checking back for the next two in the series.

http://www.facebook.com/video/video.php?v=102358992846

Why add a blog to your website? The answer may surprise you. Google. Yes, that's right, Google.

Google enables people to find resources that fit their needs. And with Google driving over 71% of all Internet website traffic as of December 2008, don't you want to rank higher in Googles search results? It sure would make it easier for customers and potential customers to find your website. So how can you get your rankings up? Blog. By publishing valuble content frequently on your website you'll move up in the search engine rankings and become more visible to your customers.